![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/16/55fa22d3-f854-45b7-972b-1972f8e0e09c_8d3acee0.jpg)
5 rookie K-pop groups rocking the luxury fashion world: NewJeans' Danielle is ambassador for Louis Vuitton, while Ive's Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/16/33317c0c-fe78-4bca-bea0-d9b420672472_c7270bfc.jpg)
5 rookie K-pop groups rocking the luxury fashion world: NewJeans' Danielle is ambassador for Louis Vuitton, while Ive's Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/13/d7e9879d-e44d-478e-a948-34a312d52759_7390c88c.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
NewJeans' Staggering Number Of Luxury Brand Alliances In Their Debut Year - Koreaboo
NewJeans' Staggering Number Of Luxury Brand Alliances In Their Debut Year - Koreaboo
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/13/b2087396-f873-4dfa-a897-4256b6e02b3d_6ceba12a.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://scontent-lhr8-2.cdninstagram.com/v/t51.2885-15/394958148_3608903589429865_7465316972674975052_n.jpg?stp=c0.135.1080.1080a_dst-jpg_e35_s240x240&_nc_ht=scontent-lhr8-2.cdninstagram.com&_nc_cat=101&_nc_ohc=PTGx16y_aOgAX9_AHCQ&edm=APs17CUBAAAA&ccb=7-5&ig_cache_key=MzIxOTk5Mzg4MDcyMDgxNjAxMg%3D%3D.2.c-ccb7-5&oh=00_AfDHDq-j5AWKvRJluSkC4Lha9R7a7T9tYVAgzlbiwzChGg&oe=653CDAB6&_nc_sid=10d13b)
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/12/23/df0ba8d7-73f4-4740-b6ee-0f64d8813d62_6ad6f4a1.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://img.businessoffashion.com/resizer/Rwcu7pfQRSHT_SsdlalBRXtsh9E=/1440x0/filters:format(jpg):quality(70):focal(585x889:595x899)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/GI3Q3BG6RJC23P5JKILYGM47WI.jpg)
NewJeans: Fashion's Next Big K-Pop Opportunity
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/11/fe236ec8-1325-495b-a58f-936a3169b624_6ba41f84.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/12/23/c14f72db-c543-4dd5-b91e-72a47a0bada2_7390c88c.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/22/89d80b68-0eaf-4b4e-a8f2-3f8077aa210f_7390c88c.jpg)
Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://www.businessoffashion.com/resizer/REZR2utLd97J0SZ3i5tv2EFwiFc=/arc-photo-businessoffashion/eu-central-1-prod/public/GMK3HDEPC5BZJGU3O54WMP4NIA.jpg)
NewJeans: Fashion's Next Big K-Pop Opportunity