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Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times
From BTS' Jimin to NewJeans' Hyein: Korean celebrities who are brand ambassadors of high-end fashion houses
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Are Korean Stars The New Fashion Royalty?
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12 K-pop stars who became luxury brand ambassadors in 2023
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Top Korean celebrities who became luxury brand ambassadors in 2021 - Retail in Asia
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K-Pop Group NewJean's Fashion Ambassadorships Timeline – WWD
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Korean Celebrities Representing Global Brands — SSI Life
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K-Pop Idols Who Are Global Fashion Ambassadors! – Seoulbox
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K-drama's top 10 male luxury brand ambassadors, from Crash Landing on You's Hyun Bin for Omega, and Kim Soo-hyun for Tommy Hilfiger, to Squid Game's Gong Yoo for the Chanel J12 watch
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Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
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Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
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K-pop Stars Are Rising Up Fashion's Charts as Brand Ambassadors – WWD
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Korean stars are the new must-have for luxury brands
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K-pop idols who are luxury brand ambassadors in 2023