Luxury's Livestreaming Gamble
Live-streaming in China: luxe dives in, some slip a little – PIG China
Can luxury brands find a bedfellow in China's livestreaming?
One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Live-streaming in China: luxe dives in, some slip a little – PIG China
Live-streaming in China: luxe dives in, some slip a little – PIG China
Louis Vuitton sees big interest on Kuaishou as fashion show live-stream outperforms Douyin, Weibo and Tencent Video
Are short videos the answer to luxury brands' bottle neck in China's digital marketing?
Chinese Whispers: Louis Vuitton Launches an Ad on Douyin, and More