De Beers Diamonds Reflect a Changing Market - WSJ
De Beers launches Lightbox - The Northern Miner
Retro Ad of the Week: De Beers Diamonds (1958)
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia
Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough
De Beers Is Betting Cheap Diamonds Are Just That - Bloomberg
De Beers rises to the occasion when only forever will do
Diamonds are Forever, right? : r/HistoryMemes
De Beers: Diamonds Are Forever - Pioneering Minds
Do you believe that diamonds are only expensive because of De Beers holding them back. Do you really care or have any issue with it? - Quora
Diamonds Aren't Forever: The Story of De Beers
De Beers enters the lab-grown diamond business