French town of Vendome sells its name to world's biggest luxury group LVMH for €10,000

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La ville de Vendôme cède l'usage de son nom au groupe LVMH pour 10.000 euros - France Bleu

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6 companies owned by LVMH (LVMUY)

6 companies owned by LVMH (LVMUY)

French luxury group LVMH's revenue grows 23% to €79.2 bn in FY22

LVMH will no longer be able to use the Vendôme name - Luxus Plus

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