![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/10/25/c4771f8f-aa09-4b13-ba06-2ac17f690f0b_a26c17fe.jpg)
Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home
![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/10/25/f7608d83-8326-4573-ac00-7dc322b23715_99151726.jpg)
Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home
![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/10/16/c6259288-83b6-46e0-90b5-d69930b7c517_bd7a9676.jpg)
Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home
Louis Vuitton CEO Pietro Beccari on its first Hong Kong show, featuring Pharrell's prefall menswear collection, his love for the Asian city – and why the luxury brand is a cultural touchstone
![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/F6RWT5EQWJFKJGLXIDRBNDQXFI.jpg)
Pharrell at Louis Vuitton: When Fashion Became Entertainment
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Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/02/06/191b3ea7-a789-4cb6-acd7-78efcf49d267_2f26726c.jpg)
Louis Vuitton picks Pharrell Williams as creative director of menswear, continuing the luxury label's links with pop culture and music
![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/08/09/9fec95d7-6b15-4a90-9b61-73726b38e20b_c01cf3bc.jpg)
Louis Vuitton to host its first men's prefall show in Hong Kong – can new creative director Pharrell Williams outdo his debut menswear collection from Paris Fashion Week?
![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://www.businessoffashion.com/resizer/zPX6e2AmDB5nSWfPzggcJ4Wb4rs=/arc-photo-businessoffashion/eu-central-1-prod/public/VOZ4XNKNVFF63JMZTN2T4JZOZY.jpg)
Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
![Inside Pharrell's big Louis Vuitton menswear show in Hong Kong, according to CEO Pietro Beccari: Asia's world city is 'having a sparkle' – and the world's biggest luxury brand is at home](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/08/09/c874f059-c119-4c09-92a3-1e510d50d8d7_f31fc4ef.jpg)
Louis Vuitton to host its first men's prefall show in Hong Kong – can new creative director Pharrell Williams outdo his debut menswear collection from Paris Fashion Week?