Crypto is crashing but the tech behind it could save luxury brands billions
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Louis Vuitton To Launch First Blockchain To Help Authenticate Luxury Goods, British Vogue
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
Blockchain fights luxury fakes
Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items
LVMH Launches First Global Luxury Blockchain – WWD
LVMH introduces blockchain to prevent luxury counterfeits
Bernard Arnault Net Worth Makes Him Europe's Richest Person
Blockchain is no silver bullet against the black market
Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg
Louis Vuitton will now use blockchain technology to combat fakes - Luxurylaunches