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Recent study from YPulse: Sport brands are hot!
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Those CraZy KidZ: The Gen Z Aesthetics (pt 1) - Uglycore, Normcore, Authenticity and Perfection Fatigue - The Department Podcast: a podcast about trends and taste.
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42 Statistics on Gen Z Spending Habits in 2023
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The 20 Luxury Brands Millennials & Gen Z Most Want to Own - YPulse
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5 Brands Going Phygital to Attract Gen Z - YPulse
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Here's Why It Matters That Brands Market Directly to Gen Z – Sourcing Journal
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Reaching Gen Z & Millennials: Different Social Platforms Call for Different Content Every Time - Cotton Incorporated Lifestyle Monitor™
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This Chart Shows The Biggest Influences on Gen Z & Millennials' Fashion Purchases - YPulse
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2 Stats That Show How Popular Luxury Dupes Are With Gen Z & Millennials - YPulse