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Why M&M's Dropped Their 'Woke' Mascots
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M&Ms Marketing the Rainbow
![M&M's introduce new purple female character citing 'acceptance and inclusivity](https://chocolateclass.files.wordpress.com/2016/04/green-mm-2009.jpg?w=356&h=492)
m&m Chocolate Class
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The M&M Spokescandies Announce Their Return in Super Bowl Commercial
M&M's Announces New Purple M&M Character #mandm #candy #greenmnm #mnm
![M&M's introduce new purple female character citing 'acceptance and inclusivity](https://api.time.com/wp-content/uploads/2023/01/mm-characters-2.jpg)
Why M&M's Dropped Their 'Woke' Mascots
![M&M's introduce new purple female character citing 'acceptance and inclusivity](https://i.ytimg.com/vi/bv0vPHWIX8U/mqdefault.jpg)
M&M'S Explore
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Tucker Carlson, Greg Gutfield Ridicule Woke M&M Makeover
![M&M's introduce new purple female character citing 'acceptance and inclusivity](https://nbc24.com/resources/media2/36x25/full/1600/center/80/ba16a62f-773c-49c6-827d-7f13d516f7b2-large36x25_purplemm.jpeg)
M&M's introduce new purple female character citing 'acceptance and inclusivity
![M&M's introduce new purple female character citing 'acceptance and inclusivity](https://i.dailymail.co.uk/1s/2023/01/08/01/66312017-0-image-a-8_1673142533836.jpg)
M&Ms launches woke female-only special edition bag of candy featuring 'lesbian' green and brown
![M&M's introduce new purple female character citing 'acceptance and inclusivity](https://www.ragan.com/wp-content/uploads/2023/08/Logo_NoPRDaily@2x.png)
Top Women in Marketing Awards Luncheon 2023
![M&M's introduce new purple female character citing 'acceptance and inclusivity](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/888/?sUrl=https://cached.offlinehbpl.hbpl.co.uk/news/ORP/Purpose-Awards-2023-wide.png)
Winners of the 2023 PRWeek Purpose Awards