De Beers Launches Fashion Jewelry Line with Lab-grown Diamonds
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
Why De Beers Couldn't Sell Diamonds to Men, by Yasmine Ghattas (@yasmineghattas)
How De Beers Convinced People to Buy and Covet Worthless Diamonds - Brightwork Research & Analysis
From Tulips to Diamonds – Marketing - News from All Diamond
Why De Beers Couldn't Sell Diamonds to Men, by Yasmine Ghattas (@yasmineghattas)
De Beers' most famous ad campaign marked the entire diamond industry
Hilarious Video Proves Exactly Why You Shouldn't Spend All Your Money on an Engagement Ring
A Diamond is Forever – Genius Marketing That Tricked The Whole World - Kickstart Side Hustle
De Beers admits defeat over man-made diamonds
De Beers to make largest investment in diamond marketing since 2008
A Diamond is Forever – Genius Marketing That Tricked The Whole World - Kickstart Side Hustle
Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough
A Diamond Is Forever' Is Back Again, Backed by $20M
Who are De Beers competitors?