In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Ten--which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others--they reinvigorated sneaker culture.Virgil Abloh's designs offer deep insights into engineering ingenuity and burst with cultural cachet.
Virgil Abloh. Nike. ICONS [Book]
In 1985, Nike released Michael Jordan's first sneaker, the Air Jordan 1, and sneaker culture was born. With vibrant photographs and illustrations throughout, as well as input from some of the sneaker world's most important voices, this compilation is a must-have for hypebeasts and sneakerheads everywhere. Now, thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans.
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