Consumer Behavior
Pyramid of Luxury Brands
The Fashion Retailer The Fashion Pyramid of brands
The Tension-Filled World of Luxury Consumption
Fashion Business Reader Brief #2 - by Assiya Assanbayeva
Maslow's hierarchy of 5 needs (source: Kotler and Keller (2006).
In China, It's Time to Splurge Again, and the Luxury Industry Is Relieved - The New York Times
Understanding luxury in Mexico
Brand Pyramids and Luxury
Peter Kang on X: Two types of luxury brand extension. Pyramid model: brand has its most exclusive offering and trades down via licensing or sub-brands into more mass market: think Armani. Galaxy
Luxury brands post-pandemic: Go local, reinvent, reset distribution - Strategy Happy Hour
Pyramid of Luxury Brands
Top Five Global Trends in Income and Expenditure