Inside Louis Vuitton's Aranya festival: An on-the-ground strategy for post-lockdown China
How to find the right partner to launch your brand on Chinese apps? - Marketing China
Live-streaming in China: luxe dives in, some slip a little – PIG China
Messi and Ronaldo — showcased in Louis Vuitton's latest viral campaign, might be the fan favorites But the forthcoming FIFA World Cup…
Louis Vuitton Launches on China's Xiaohongshu – WWD
Louis Vuitton Trials Livestreaming With China's Xiaohongshu – WWD
The Biggest Mistakes Luxury Brands Make in China
How the crackdown on China's top influencers is shaking up the once-booming live-streaming e-commerce industry
In China, luxury must bridge digital and physical like never before, Marketing
China's livestreaming sales king returns to screens after long absence
Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China