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NewJeans: Fashion's Next Big K-Pop Opportunity
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond — Équité
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Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels
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Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success
Philippine Star - The move comes as European luxury houses look to tap into the global popularity of K-pop stars, particularly with younger shoppers. The LVMH-owned (LVMH.PA) label has also forged links
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K-pop stars are topping fashion's charts as luxury brand ambassadors
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8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East
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BLACKPINK's ROSÉ Is the Latest Global Ambassador for a Major K-Beauty Brand, See Photos
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NewJeans: How a K-pop group became an overnight fashion favorite