Was it a good idea for Hedi Slimane to change the name of Yves
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Yves Saint Laurent rebrands as Saint Laurent Paris - Design Week
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New Yves Saint Laurent Museum in Paris – ParisVoice
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Facebook fans angry at new YSL logo after Yves Saint Launent
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Yves Saint Laurent at 5 French Museums - The New York Times
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What every luxury brand can learn from the transformation of Yves
![YSL Name Change- Saint Laurent Paris](https://rowenellis.files.wordpress.com/2020/03/brand-resonance-pyramid.png)
YSL Growth and Success – Rowen Ellis
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Hedi Slimane changes name of Yves Saint Laurent
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Yves Saint Laurent Name Change: No More 'Yves' Under Hedi Slimane
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Y by Yves Saint Laurent 1964 – Undina's Looking Glass
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Making Sense of the YSL Retrobranding
Was it a good idea for Hedi Slimane to change the name of Yves
![YSL Name Change- Saint Laurent Paris](https://stylecaster.com/wp-content/uploads/2012/06/ysl.jpg?w=600&h=337&crop=1)
Breaking: YSL is Getting a Name Change Thanks to Hedi Slimane
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YSL Name Change- Saint Laurent Paris