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The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior, Fashion and Textiles
Data Analytics and Celebrity Brand Endorsements Should Work Together. Here's why
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DOC) THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR: A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC
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PDF) Celebrity Endorsement Influence on Brand Credibility: A Critical Review of Previous Studies
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PDF) Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
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Frontiers Effects of Celebrity Characteristics, Perceived Homophily, and Reverence on Consumer-Celebrity Para-Social Interaction and Brand Attitude
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10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time
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Foods, Free Full-Text
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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship - ScienceDirect
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PDF) From endorsement to celebrity co-branding: Personality transfer
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Celebrity Endorsement Statistics [Fresh Research] • Gitnux
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A Project Report on The Impact of Celebrity Endorsement on Brand Personality: An Empirical Study on Unilevers's Brand Lux on Being Beauty Bar of Film Stars!”
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5 Considerations When Seeking a Celebrity to Endorse Your Brand