![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/if3k.jpyARnw/v2/-1x-1.jpg)
LVMH's Luxury Luggage Brand Rimowa Aims Beyond Suitcases - Bloomberg
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/images/methode/2018/04/20/99a389a6-43ab-11e8-ab09-36e8e67fb996_image_hires_140747.jpg)
LVMH's luxury luggage brand Rimowa to expand beyond suitcases
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/11/07/e80ec2fe-ffa7-11e9-ab68-c2fa11fa07a6_972x_163557.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/VW7TV534GZB7FH25BM7PT6LGHY.jpg)
Rimowa Turned Luggage Into a Status Symbol. Can It Sell Fashion?
How Alexandre Arnault Is Shaking Things Up at Tiffany & Co. - WSJ
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/07/24/445b4186-a83c-11e9-862b-600d112f3b14_image_hires_053507.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/07/24/c08bf0da-a83b-11e9-862b-600d112f3b14_972x_053507.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://jingdaily.com/wp-content/uploads/2021/06/tiffany-yellow-pop-up.jpg)
Did LVMH Make or Break Tiffany By Turning It Yellow?
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://fashionista.com/.image/t_share/MTUyMDcxNDIwMzc1OTk5OTgy/bfa_22932_2754778.jpg)
How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again - Fashionista
Forget millennials, this Louis Vuitton director is rethinking marketing to reach Generation Z
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://onecms-res.cloudinary.com/image/upload/s--r9L3HuFi--/c_fill,g_auto,h_523,w_693/f_auto,q_auto/rimowa-never-still-lifestyle-backpack-saffron-mod-data.jpg?itok=fMNoeG0E)
It's all about quality: Why Rimowa's CEO doesn't like the word 'luxury' - CNA Luxury
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://imageio.forbes.com/specials-images/imageserve/5db9af2bd85e3000078fb5c3/main-bags-Bernard-Arnault-by-Jamel-Toppin-34511-Ret/0x0.jpg?height=896&width=711&fit=bounds)
The $100 Billion Man: How Bernard Arnault Stitched Together The World's Third Biggest Fortune With Louis Vuitton, Dior And 77 Other Brands—And Why He's Not Done Yet
LVMH Buys an 80% Stake in Rimowa for $717 Million
Meet Alexandre Arnault, 29-Year-Old Son of Europe's Richest Billionaire