The psychology of queuing
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://images-prod.dazeddigital.com/355/0-0-370-247/azure/dazed-prod/1270/9/1279141.jpg)
A London IKEA changed to “IKEA” for Virgil Abloh's new collection
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://i.guim.co.uk/img/media/7249462786ac3677bbb7fd8d605bb4a384ac7459/0_0_5125_6402/master/5125.jpg?width=300&quality=45&auto=format&fit=max&dpr=2&s=cc644fe7ce076f1fdd5dafbabb05c5d9)
Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://www.instyle.com/thmb/tyO8PIWRXWGROPQyzjTXyd5UvlQ=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/012522-nuuly-look-1-embed-b879010b11a142c1be5d0120f93e0479.jpg)
Virgil Abloh's IKEA Collab Made for Absolute Madness
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://static.dezeen.com/uploads/2022/06/virgil-abloh-salone-del-mobile-design-roundup_dezeen_2364_col_2-scaled.jpg)
Seven products unveiled at Milan design week by Virgil Abloh
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://www.retailgazette.co.uk/wp-content/uploads/2022/07/Ebay-Morleys.jpg)
In pictures: Four eyebrow-raising retail collaborations that work - Retail Gazette
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://www.instyle.com/thmb/k-M1gqBzLwcTrGKBNmmhCJdX4Mw=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/012522-nuuly-bags-embed-22faacfbef944b2385296504eb2b629e.jpg)
Virgil Abloh's IKEA Collab Made for Absolute Madness
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://admin.itsnicethat.com/images/D61Zu8firr_RTKX0F2AG2D6zkn8=/116062/width-1440/5d78bb1f7fa44c67bf001db4.jpg)
Ikea invites people to “try on” Virgil Abloh furniture collection at LFW
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://www.instyle.com/thmb/VV1LBzxv0qF8IWjrcMfLEC9gGF4=/400x250/filters:no_upscale():max_bytes(150000):strip_icc():focal(999x625:1001x627)/Streetwear_FeatureImage_3x2-2000-7eae8639f58c4e80aa4e88f4e64061a1.jpg)
Virgil Abloh's IKEA Collab Made for Absolute Madness
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://mustsharenews.com/wp-content/uploads/2019/10/ikea-virgil-abloh-queue-2-354x600.jpg)
IKEA Virgil Abloh Collection Sees Snaking Queues At S'pore Outlets From 7pm, 1 Day Before Launch
![Virgil Abloh fans queue overnight at Wembley Ikea to buy homeware, Virgil Abloh](https://i.guim.co.uk/img/media/9cf234257d574692316068275f6da79bfa400ab5/0_328_6000_3602/master/6000.jpg?width=445&dpr=1&s=none)
Stop holding sleepovers in our stores, Ikea warns pranksters, Ikea