![How J.C. Penney is building its post-Sephora beauty business](https://research-assets.cbinsights.com/2021/06/22220231/Sephora_JC_Penny-min-scaled.jpg)
How Sephora Built A Beauty Empire To Survive The Retail Apocalypse
JCPenney Won't Let Shoppers Do This in Stores Next Month
![How J.C. Penney is building its post-Sephora beauty business](https://images.seattletimes.com/wp-content/uploads/2020/12/urn-publicid-ap-org-91ff7c742952794155968e1ec6e09489Virus_Outbreak-Business-Fallout_89244.jpg?d=2040x1360)
Sephora to take over cosmetics in Kohl's stores
![How J.C. Penney is building its post-Sephora beauty business](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d7/Charles_Scribner%27s_Sons.jpg/640px-Charles_Scribner%27s_Sons.jpg)
Sephora - Wikipedia
![How J.C. Penney is building its post-Sephora beauty business](https://theredmondco.com/wp-content/uploads/2019/10/1-JC-Penney-Menomonee-Falls-exterior-main-NEW.jpg)
JCPenney Store - The Redmond Company
![How J.C. Penney is building its post-Sephora beauty business](https://image.cnbcfm.com/api/v1/image/102952779-SephorainsideJCPenney1.jpg?v=1440696951&w=1600&h=900)
Department stores duke it out over these shoppers
![How J.C. Penney is building its post-Sephora beauty business](https://image.cnbcfm.com/api/v1/image/105034479-instyle-entrance.jpg?v=1529477615)
JC Penney is still betting on beauty to fuel its turnaround
![How J.C. Penney is building its post-Sephora beauty business](https://static-prod.adweek.com/wp-content/uploads/2021/10/jcpenney-beauty-venture-2021.jpg)
Sephora at JC Penny To Be Replaced With In-house Beauty Concept
![How J.C. Penney is building its post-Sephora beauty business](https://cosmoprofnorthamerica.com/wp-content/uploads/cpna_blog_kohls_sephora.jpg)
What do the Ulta/Target and Kohl's/Sephora partnerships mean for
![How J.C. Penney is building its post-Sephora beauty business](https://wwd.com/wp-content/uploads/2020/07/shutterstock_editorial_10568630a.jpg)
Penney's Shuttering Another 152 Stores and Cutting 1,000 Workers – WWD
![How J.C. Penney is building its post-Sephora beauty business](https://www.pennlive.com/resizer/ZphiFFJfdpdtXSei9xbe9sjYBMo=/1280x0/smart/cloudfront-us-east-1.images.arcpublishing.com/advancelocal/4YG2PZ2ZVBCDHAKOFX2WLNKIKY.jpg)
JCPenney plans to open 600 beauty stores by next spring
![How J.C. Penney is building its post-Sephora beauty business](https://bloximages.newyork1.vip.townnews.com/postandcourier.com/content/tncms/assets/v3/editorial/6/9a/69a932f7-3cc9-57ea-a266-d001930db9b8/580507469f984.image.jpg?resize=1200%2C899)
Beautiful future in store for King Street space High-end makeup
![How J.C. Penney is building its post-Sephora beauty business](https://retailwire.com/wp-content/uploads/2022/09/jcp-beauty-location-666x333-1.jpg)
JCPenney's beauty makeover is going chain-wide - RetailWire
Successful Strategic Alliances: J.C. Penney and Sephora
![How J.C. Penney is building its post-Sephora beauty business](https://dallasnews.imgix.net/1542390203-NB_27jcpvendors11.jpg)
Sephora is threatening to pull out of J.C. Penney stores