Dreamy new shoe collection Lucy Choi London has just landed in store. As Jimmy Choo's niece, she obviously knows a thing or two about beautiful design, By MacBees
![Lucy Choi: the designer and niece of Jimmy Choo on juggling business, family and shoes](https://2.bp.blogspot.com/-AuKVqgAVyfk/Vxo2E4VWZGI/AAAAAAAAKQ8/fhlU5KtkP-gMRsDp9vd7CzTBIOyKkbWawCLcB/s1600/LCL_Logo.jpg)
Reed Fashion Blog: DESIGNER SPOTLIGHT : LUCY CHOI
![Lucy Choi: the designer and niece of Jimmy Choo on juggling business, family and shoes](https://i.dailymail.co.uk/i/pix/2013/05/31/article-2332799-198A0770000005DC-564_635x420.jpg)
Jimmy Choo's niece Lucy Choi has followed in her Uncle's footsteps into the shoe designing business
![Lucy Choi: the designer and niece of Jimmy Choo on juggling business, family and shoes](https://e00-expansion.uecdn.es/assets/multimedia/imagenes/2016/02/17/14557132855795.jpg)
Lucy Choi vs Jimmy Choo: cuando tu sobrina puede convertirse en tu peor enemiga
Shoe designer Lucy Choi follows in uncle Jimmy Choo's famous footsteps
![Lucy Choi: the designer and niece of Jimmy Choo on juggling business, family and shoes](https://www.talentedladiesclub.com/site/wp-content/uploads/Lucy-Choi-london.jpg)
Interview with Lucy Choi, founder of Lucy Choi London - Talented Ladies Club
Shoe designer Lucy Choi follows in uncle Jimmy Choo's famous footsteps
![Lucy Choi: the designer and niece of Jimmy Choo on juggling business, family and shoes](https://i0.wp.com/myfacesandplaces.co.uk/wp-content/uploads/2016/07/00-Lucy-Choi.jpg?fit=725%2C483&ssl=1)
Lucy Choi talks Stilettoes, Soles & Styles - My Faces and Places
![Lucy Choi: the designer and niece of Jimmy Choo on juggling business, family and shoes](https://i.dailymail.co.uk/i/pix/2013/05/29/article-0-1953213D000005DC-838_635x398.jpg)
Jimmy Choo's niece Lucy Choi has followed in her Uncle's footsteps into the shoe designing business
![Lucy Choi: the designer and niece of Jimmy Choo on juggling business, family and shoes](https://www.telegraph.co.uk/content/dam/fashion/2018/07/10/TELEMMGLPICT000168903902_trans_NvBQzQNjv4BqxNzmECq_5vSV-xRy758W_Gn_tX9vYi46LVe0ipF7UUc.jpeg?imwidth=350)
Style - Page 347 - The Telegraph
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Hyde Park Estate in the news
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If the shoe fits: Lucy Choi follows in uncle Jimmy Choo's footsteps – South China Morning Post magazine cover story – Etan Smallman