Louis Vuitton Signs K-pop Girl Band Le Sserafim as Brand

Le Sserafim: First Girl Group Debut on BTS' HYBE Label

South Korean girl group Le Sserafim arrives for the Louis Vuitton Pre

K-pop stars LE SSERAFIM are Louis Vuitton's newest brand ambassadors

NewJeans' Hyein Chosen As Ambassador For Louis Vuitton

What to Watch: The Power of K-pop – WWD

K-Pop Idols Are Taking Over Luxury Fashion, One Brand Deal At A Time

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Louis Vuitton's Fashion Show in Seoul With K-Pop, Squid Game

Members of K-pop girl band Le Sserafim, attend the Louis Vuitton

Squid Game's Jung Ho-yeon Is Louis Vuitton's New Ambassador

Louis Vuitton welcomes Le Sserafim as its latest brand ambassadors

Le Sserafim: First Girl Group Debut on BTS' HYBE Label