![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/01/24/ad744ea8-5b97-4b33-8e8e-700935a40821_c7a1440f.jpg)
Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/01/10/36a6137a-1e5f-48d5-a877-378d4f70b2b8_5ce39ab4.jpg)
Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://www.washingtonpost.com/wp-apps/imrs.php?src=https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/U42RZXUJMUI6ZA4PBT67NHGOHQ.jpg&w=250&h=165)
Eileen Gu, born in U.S., will ski for China at Beijing Olympics - The Washington Post
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/idjQiF14NG3A/v1/-1x-1.jpg)
Eileen Gu, China's Best Hope for Winter Olympics Gold, Is Being Very Careful - Bloomberg
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How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
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China's Skiing Demon Eileen Gu Eyes Beijing 2022 Gold in Louis Vuitton Twist Bag Campaign — Anne of Carversville
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://www.washingtonpost.com/wp-apps/imrs.php?src=https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/HG44BJUROYI6ZDO5KIJWTCGSMM.jpg&w=250&h=165)
Eileen Gu, born in U.S., will ski for China at Beijing Olympics - The Washington Post
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://jingdaily.com/wp-content/uploads/2022/02/Tiffany-Eileen-Gu-1240x698.jpg)
Olympic Skier Eileen Gu Is China's Hottest Commodity
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://media.cnn.com/api/v1/images/stellar/prod/230126090247-05-eileen-gu-fashion-and-sport.jpg?c=16x9&q=w_800,c_fill)
Eileen Gu: Sport and fashion aren't so different for the Chinese-American skier and model
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://image-cdn.essentiallysports.com/wp-content/uploads/2022-02-08T035603Z_2058531870_SP1EI280AXCH5_RTRMADP_3_OLYMPICS-2022-FREESTYLE-1110x1065.jpg)
18-Year-Old Olympic Gold Medalist Eileen Gu Makes Her Cannes Debut With Louis Vuitton - EssentiallySports
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/7GJX7YT57EI6ZDGIW2LFMS5HSY.jpg)
Eileen Gu, born in U.S., will ski for China at Beijing Olympics - The Washington Post
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iNFdgp6xCBOc/v1/-1x-1.jpg)
Eileen Gu, China's Best Hope for Winter Olympics Gold, Is Being Very Careful - Bloomberg
![Winter Olympics ski champion Eileen Gu is the hottest name in luxury: with brand deals from Louis Vuitton to Luckin Coffee, and Cadillac to Chanel, the freestyle teen touches Gen Z in](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/12/5ce88912-5955-4466-b5e1-965ef7da3214_7390c88c.jpg)
Eileen Gu, fashion influencer: Olympic Games Beijing 2022 gold medal skier's Gucci mask, shoots for Louis Vuitton and Tiffany and 2021 Met Gala appearance make her a hot property